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Delivering digital identities
PROJECT TYPE
Website Projects
CLIENTS
Various
YEARS
2018 – 2026
EXAMPLE 1
EXAMPLE 2
Oliver has crafted the messaging and web copy for a number of sites and blogs, including:
Crowd
As Head of Content at Crowd, he wrote the narrative for the agency’s major web revamp in 2025.
Friendi Pay
Working for Crowd, he crafted the key messages and web copy for FriendiPay, a new digital wallet app for the UAE and Oman. He also came up with the main tagline ‘Sharing Made Simple’, which is now used in all brand communications and advertising.
Destination DXB
As Consumer Communications Manager at Dubai Airports, Oliver launched and managed a new consumer blog, Destination DXB. Using WordPress, he updated the blog with weekly news and listicles on food, retail and entertainment options at the airport. The blog formed an integral part of the content strategy, providing a home for long-form articles with cross-links from social media.
