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Driving bookings for Premier Inn
CLIENT
Premier Inn Middle East
PROJECT TYPE
Social Media Advertising
YEAR
2025
The challenge
Premier Inn needed to grow direct bookings in the competitive Middle East hospitality industry. The brand commissioned digital agency Crowd to develop a series of engaging social media ads for various consumer and business groups.
The solution
In my role as Head of Content at Crowd, I crafted a series of hyper-personalised ads in Premier Inn’s playful tone of voice. By addressing the needs and preferences of each segment, the campaign helped to increase site traffic by 106% leading to a 262% uplift in booking revenue. Following this success, the project was shortlisted for Campaign of the Year at the 2025 Travolution Awards.
