Inspiring adventures at NIHI Sumba

The challenge

One of the world’s finest hotels, Michelin 3-Key NIHI Sumba, was short on bookings for the festive season. With only a month to go, an agile and impactful campaign was required.

The solution

Hired to lead the brand’s storytelling, I came up with the overarching festive theme of ‘Wild Wonderland’ to tie in with the resort’s wild luxury positioning. I then oversaw the subsequent multimedia campaign – driven by evocative storytelling – across the resort’s website, seasonal brochure, EDMs, social content and press material. Through a condensed period of social and press coverage, the resort achieved its sales target for the season.